How to launch an influencer marketing strategy with Mimi Media

Influencer marketing is at an all time high and it is definitely here to stay!

The promotional feature of social media has transformed the world of marketing and advertising. Many businesses send their products to a variety of influencers in return for visual content creation. This has been shown to increase brand visibility by reaching a large number of people, and it is now highlighted as one of the most successful elements of social media marketing.

Instagram has been recognised as the foundation of influencing; creators use the visual platform to share their photo and video content with a large audience. Since its initial launch in 2010, the app has consistently evolved and is now regarded as one of the largest social platforms. Instagram users are drawn to creators who share inspirational and dedicated, niched content. As of now, more and more businesses and consumers are joining every day.

How is influence measured? ’Influence’ is calculated by a creator’s following and engagement. The platform is home to a spectrum of influencers scaling from micro to nano. Micro influencers are defined as social media users who fall inside the 3,000 to 100,000 follower bracket whilst nano influencers are categorised within the 1,000 to 3,000 follower bracket. The type of influencer used is dependent on your specific goals for campaigns, the business budget and the reach that you are aiming to hit.

How will investing in influencer marketing grow my business? When working with influencers the return on investment is clear and evident. Influencers draw attention to campaigns, boost social media impressions and increase website traffic. Potential customers want to see your product on real people and in authentic contexts, this builds trust and encourages a customer to choose your business.

Our Mimi Media agency offers clients access to our vast, growing influencer opportunity list that includes a great selection of micro and nano influencers.

Is your business active on social media? Are you interested in an influencer marketing strategy? Get in touch with the team today. Get ready to grow.