Why every business should start reel creation today!
Instagram reel
Instagram reels have really taken 2022 by storm. This feature of Instagram has enhanced how users engage and use the app. There has been a clear transformation within the app and the Instagram community, but why has this change had an impact on social media and the algorithm?
Reels are an easily consumable form of video content, they keep the viewer intrigued with short, snappy clips of products, locations and overall inspo. Reels allow users to explore something unique through a screen. For businesses this keeps a potential follower viewing your profile for a longer span of time than usual and simultaneously builds brand awareness. Video content allows businesses to introduce a personality side to their brand and communicate with wider audiences. It is time to grow your reach and following with reel creation.
So where should you start as a small business? It has been proven that the audio is one of the most important elements of a reel. By using key, trending sounds you increase the likelihood of high reach and the opportunity to go viral. Reels allow small accounts to prosper and grow, so why not take advantage?
The 2022 updated Instagram algorithm has shown to favour accounts that use all of the available social features. This is the main reason why your business should optimise this element of Instagram. Not only will it direct public attention to your video content on the reels page, this exposure will expand across your socials and encourage more website traffic!
Our Mimi team dedicates time to studying everything reel (no pun intended)! From the arising trends, audios to viral and publicised subjects. As a team our expertise is founded in creating viral-worthy reel content for all of our clients. We know what works but we also are dedicated to creating content that is entirely unique for your business’ marketing needs. We will showcase what makes you different to all the rest!
Get in touch with our Mimi Team today to talk about the advertising and marketing power of reel content. Ensure the future of your successful business with social media marketing.